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Building Brands That Move Culture and Commerce: The Barbie Transformation
Details
Events
General
Texas Christian University
2901 Stadium Drive, Fort Worth, TX 76109
Listed 5 hours ago
Date Posted December 31, 2025 12:19 PM
Event Details
Format
inperson
Location and Room
Brown-Lupton University Union - BLUU, Room Ballroom 3301 + A & B
Address
2901 Stadium Drive, Fort Worth, TX 76109
Description
Join us on January 29 for a fireside chat with Lisa McKnight, the Chief Marketing Officer at Mattel, about the global Barbie phenomenon. Moderated by WFAA’s Marc Istook, this exclusive conversation pulls back the curtain on what it takes to shape one of the world’s most iconic brands. If you’re interested in creativity, leadership or the future of marketing. This is the one event you can’t miss.
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Help others discover this itemBuilding Brands That Move Culture and Commerce: The Barbie Transformation
Details
Events
General
Texas Christian University
2901 Stadium Drive, Fort Worth, TX 76109
Listed 5 hours ago
Date Posted December 31, 2025 12:19 PM
Event Details
Format
inperson
Location and Room
Brown-Lupton University Union - BLUU, Room Ballroom 3301 + A & B
Address
2901 Stadium Drive, Fort Worth, TX 76109
Description
Join us on January 29 for a fireside chat with Lisa McKnight, the Chief Marketing Officer at Mattel, about the global Barbie phenomenon. Moderated by WFAA’s Marc Istook, this exclusive conversation pulls back the curtain on what it takes to shape one of the world’s most iconic brands. If you’re interested in creativity, leadership or the future of marketing. This is the one event you can’t miss.