Branding gets talked about a lot, and understood very little.

At this February Durango WordPress Meetup, we're keeping it practical, strategic, and refreshingly fluff-free. Join us for a casual lunch at Taco Libre and a short talk from Kate Ishay of Psyche Digital Marketing on what branding actually is, why it matters in 2026, and how to think about it clearly whether you run an agency, freelance, build sites, or manage a business.

This won't be about logos, color palettes, or vague inspiration. We'll focus on: • What branding really means at a strategic level • How good branding shapes trust, clarity, and growth • Common misconceptions that waste time and money • How to evaluate your own brand without overthinking it

Expect a relaxed conversation, real examples, and space for questions. Come for the branding discussion, stay for lunch...