Experience Rochester: Every Business is a Tech Business

Explore how technology shapes strategy, operations, customer experience, and long-term growth across every industry—even those not traditionally viewed as tech-driven with Rob Lynch ’99, ’00S (MBA), chief executive officer of Shake Shack.

Moderated by Simon Business School Interim Dean Mitchell Lovett, the conversation will highlight how digital innovation, data, and adaptability have become essential to staying competitive in today’s rapidly evolving marketplace.

 

Immediately following the talk, enjoy a reception in the Rotunda.

 

Schedule of events

5:30 p.m. – 6:00 p.m. – Check‑in begins | Rotunda, Schlegel Hall
6:00 p.m. – 7:15 p.m. – Discussion | Sands Auditorium, Gleason Hall
7:15 p.m. – Reception of Shake Shack staples: burgers, sandwiches, sides, and drinks, Rotunda, Schlegel Hall

 

Ticket information

$10 – alumni and friends
$5 – University of Rochester students

We kindly ask that you register in advance.

 

 

 

Meet the speaker:

Rob Lynch ’99, ’00S (MBA) has served as Shake Shack’s chief executive officer and on the board of directors since May 2024. Prior to joining Shake Shack, Lynch served as president and chief executive officer of Papa John’s International, Inc., where he drove record global system-wide sales of over $5 billion across approximately 5,900 units. Previously, Lynch was president of Arby’s where he led operations, marketing, culinary, development and digital transformation, resulting in strong global system-wide sales growth and corporate profitability. He also served as Arby’s brand president and chief marketing officer. Prior to joining Arby’s, Lynch served as vice president of marketing at Taco Bell. He has over 25 years of combined experience in the QSR and consumer packaged goods industries and has also held senior roles at HJ Heinz Company and Procter & Gamble. He is a graduate of the University of Rochester, where he obtained his bachelor’s and MBA.