This is the coolest. It's a lamp that mimics sunrise so you wake-up much calmer than a jarring alarm going off. It also has some fun bird + raise alarm settings.
Details here: http://www.amazon.com/Philips-Morning-Wake-Up-Simulation-HF3520/dp/B0093162RM/ref=dp_ob_title_hpc
Retails for over $100 but willing to sell it for $50.
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